Today, Roblox and FIFA announced a new partnership that brings a game for football fans to the metaverse called FIFA World.
The free-to-play FIFA World experience “celebrates the power of football and the rich history of its pinnacle events.” FIFA will work together with Roblox to create and manage an exciting new online experience, which will act as a social hub for football fans around the world.
In FIFA World, players can participate in various online activities, like footbowling and adventure football, to collect exclusive virtual items and earn rewards. There are a variety of collectors’ challenges that will put your football skills to the test.
FIFA World will also be home to “bespoke video content, built from FIFA+’s extensive library, alongside exciting in-game events, while Spain star Pedri and German icon Lena Oberdorf will feature within.”
FIFA World Will Celebrate Real-Life FIFA Events
In addition to the activities and content on launch, FIFA World will continue to evolve to celebrate FIFA tournaments, the FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023, and more future events.
Christina Wootton, VP of Global Partnerships at Roblox, says, “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favorite teams, and get access to FIFA’s top sporting events year-round.”
Pedri, pro footballer for FC Barcelona and the Spain national team, says, “It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”
Check out the official FIFA World trailer here, and head over to Roblox to check it out.
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