Walmarts Joins the Roblox Metaverse with Two New Experiences

Introducing Walmart Land and Walmart's Universe of Play

Walmart joins the long list of companies partnering with Roblox to bring its brand to the metaverse. Two new experiences, Walmart Land and Walmart’s Universe of Play, are now playable on Roblox.

Walmart Land features a Netflix trivia experience featuring Stranger Things star Noah Schnapp, along with a music festival with popular artists and virtual merch for avatars straight from the shelves of real-life Walmart stores.

Walmart Land debuts with three big experiences:

  • Electric Island: Inspired by the world’s greatest music festivals, Electric Island includes an interactive piano walkway, a dance challenge, a Netflix trivia experience featuring Noah Schnapp, and a DJ booth where users can learn to mix different beats.
  • House of Style: Featuring a virtual dressing room, a strike-a-pose challenge, an oversized cosmetics obstacle course (obby), and a roller-skating rink, House of Style will offer products from af94, UOMA by Sharon C., ITK by Brooklyn & Bailey, Lottie London, Bubble and more.
  • Electric Fest: New in October, users can jump back into Electric Island for ”Electric Fest”, a motion-capture concert celebration featuring performances from popular artists such as Madison Beer, Kane Brown, and YUNGBLUD.
Walmart Land
Image via Walmart/Roblox

Walmart’s Universe of Play offers immersive games featuring characters from Paw Patrol and L.O.L Surprise! Players can also hunt for missing dino eggs in Jurassic World, use a wand to create a Magic Mixie, and take a Razor scooter for a ride.

These Roblox experiences put the Walmart brand in front of over 52 million daily active users. The Roblox community can explore this year’s best toys virtually and earn coins to pick up some virtual goods and build up their trophy case.

“Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” says William White, chief marketing officer at Walmart U.S. 

“So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play.”

Walmart Land and Walmart’s Universe of Play are available to play on the Roblox platform.