Diablo IV: Raising Hell as Blizzard’s Fastest-Selling Game

The latest installment to the Diablo franchise has shattered company records.

Blizzard Entertainment’s Diablo IV has broken records and expectations, becoming the fastest-selling game in the company’s history. 

Diablo IV, the highly anticipated installment of the iconic Diablo series, has already been played for over 93 million hours in just four days of early access. According to a recent press release

In the four days since early access started on June 1, Diablo IV has been played for 93 million hours, or over 10,000 years — the equivalent playing 24 hours a day since the beginning of human civilization.

Rod Fergusson, general manager of Diablo, expressed his pride in the team’s achievement, stating, 

This is a moment years in the making for the Diablo IV team. We’re extremely proud to offer players the richest story ever told in a Diablo game.

A New Chapter in the Saga

Set 50 years after the events of Diablo III: Reaper of Souls, Diablo IV opens with the summoning of Lilith, the Daughter of Hatred, back to the mortal realm of Sanctuary. The lands have become infested with horrific creatures, and only the bravest of souls can stand against the threat of chaos.

Players can customize their gameplay experience, experimenting with skill trees to showcase complimenting spells and abilities as they fight to return Sanctuary to its citizens. The game offers an expansive overworld, which players can explore as their choice of five classes—Druid, Rogue, Sorcerer, Barbarian, or Necromancer.

With a pretty dense library of iconic games, like Starcraft, World of Warcraft, and Overwatch, it’s a pretty amazing feat that Diablo IV is the fastest-selling game of all time for Blizzard. Whether it’s all the early access praise the game has received or just amazing marketing and promotion, one thing is for certain — this is a great win for Blizzard and fans of the ARPG.

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