HyperX and Allied Esports have announced the renewal of their exclusive naming rights for Allied Esports’ HyperX Arena in Las Vegas.
A key esports entertainment destination in Las Vegas, the HyperX Arena has hosted local and professional esports games and tournaments and shows hosted by esports and sports celebrities and influencers. The multi-year agreement allows HyperX to continue receiving prominent branding and signage both inside and outside the venue and across all arena promotions, content, and social media. Allied Esports and HyperX will also continue to partner on co-branded experiences and events at the arena.
In a recent press release, Yinghua Chen, President & CEO of Allied Esports and Allied Gaming and Entertainment, stated:
At Allied, we remain dedicated to delivering unparalleled gaming entertainment experiences through our highly engaging esports tournaments, gaming events, and original content for our growing community of gamers.
As part of the deal, HP Inc. OMEN PCs and monitors will be used to update gaming zones within the HyperX Arena. HyperX will also continue to provide gaming headsets, keyboards, mice, and USB microphones for esports tournaments, special events, and gamers visiting the arena. For those unaware, HyperX is the gaming peripheral arm for HP Inc.
The HyperX Arena Las Vegas has become a well-known destination for professional players, streamers, influencers, and fans alike. Since opening in March 2018, the arena has hosted more than 700 high-profile events and over half a million visitors, including Mr. Beast, Ninja, Jabbawockeez, Timthetatman, and Ludwig.
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