Microsoft’s Phil Spencer recently announced another 10-year partnership to bring cloud gaming to users with EE if the Microsoft-Activision Blizzard merger goes through.
On Tuesday, the head of Xbox, Phil Spencer, announced a 10-year partnership and commitment to partner with EE, a massive British mobile network operator and internet service provider, if or when the Microsoft-Activsion merger concludes. In March, the Competition & Markets Authority, or CMA, in the UK narrowed the scope of its concerns, dismissing previously asserted fears over gaming title exclusivity and what it means for competition in the video game market.
According to a Tweet by Spencer,
“Microsoft and EE are expanding our partnership with a 10-year commitment in cloud gaming to bring PC games built by Activision Blizzard, following the acquisition, and Xbox to EE customers. We are committed to bring more games to more people, however they choose to play.”
Marc Allera, CEO of EE, said in a Tweet,
“Delighted to be working with Microsoft to expand EE’s gaming partnership to include a new 10-year cloud gaming commitment to bring PC games built by Xbox and Activision Blizzard – following the acquisition – to our customers.”
While we’re not entirely certain what a gaming commitment would mean, it does signal more efforts from Microsoft to convince UK regulators that the merger will not harm competition in the game industry.
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