Well, it really is a new time in history. Félix Lengyel, better known by his online moniker, xQc, just signed a massive $70 million streaming contract with Kick.com, a major competitor to Twitch, according to a recent report by the New York Times. According to Lengyel’s manager, Ryan Morrison:
xQc, is signing a two-year, roughly $70 million contract, with incentives that could push the total to about $100 million.
xQc goes on to say:
Kick is allowing me to try and do things I haven’t been able to before. I’m extremely excited to take this opportunity and maximize it into new creative and fresh ideas over coming years.
This news comes directly off the heels of the leading Amazon-owned streaming platform, Twitch, which recently received backlash for changes to its branding policies, which it later backed down from.
According to a recent stream by xQc, he plans to stream a variety of content and other things that Twitch’s terms of service wouldn’t necessarily permit. While Kick has received backlash for sometimes being too lenient, it’s gained a pretty sizeable following since the signing of former Twitch stars like Adin Ross and Trainwrecks.
Whether this will launch a more popular trend of Twitch stars leaving the platform for rival companies like YouTube, Kick, or Rumble is yet to be seen, but the writing is already on the wall. Twitch, and its parent company Amazon, should be prepared to alter its terms and potentially offer better revenue share if it hopes to maintain its place as the number one streaming destination for online content creators.
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