Nike, Fortnite, and Beyond Creative, the innovative creator studio, have unveiled Airphoria. This immersive universe within Fortnite offers fans a unique, interactive experience with Nike’s iconic Air Max sneakers.
The Airphoria island, crafted using the Unreal Editor for Fortnite (UEFN), showcases the advanced capabilities of the tool that was released earlier this year. It has enabled the collaboration to translate their vision into a dynamic, interactive space where players can explore an Air Max-themed universe.
Airphoria-themed items, including the Airie and Maxxed Out Max Outfits, are now available in the Fortnite Item Shop. Complementing this, Nike has launched a limited Airphoria-inspired collection on the Nike website, currently available only in North America.
Ron Faris, VP/GM of Nike Virtual Studios, shared his perspective on the project:
Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products. We’re always seeking authentic ways to deepen our connection with fans, expand access points to Nike across our digital ecosystem and inspire a love of sport and play.
Nate Nanzer, VP of Global Partnerships at Epic Games, also expressed his enthusiasm, saying:
We’re proud to launch Airphoria alongside Nike. Airphoria’s immersion, beauty, and storytelling about the Air Max brand take things to a new level.
The Airphoria island is available now through June 27, 2023, at 8 p.m. ET. Players can access it via Fortnite Discover or island code 2118-5342-7190. All players who spend 10 minutes or more on the island will receive the Air Max 1 ’86 Back Bling starting June 28.
For more detailed information about the Airphoria island and items, visit the Fortnite blog post.
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